Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Jim Norton Toyota · Tulsa, OK · VIN: JTEVB5BR0T5043541

This Is Already a Great Deal

Opening Offer

$61,944

Asking Price

$63,860

Max Price

$63,860

• Recent buyers paid ~$568 below MSRP
• Asking price is already $1,811 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$58,953

Est. Invoice$60,277

Holdback (est.)$1,325

MSRP (Sticker)$66,239

Dealer Add-Ons (DIA)+$995

Asking Price$63,860

Markup-$2,379

Est. Dealer Margin on This Car$4,907

Percentile16% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold876

Avg Markup-$568

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP73%

Avg Days to Sell49 days

Dealer Profile

Inventory335 vehicles

Avg Markup (All Models)-$246

Avg Markup (4Runner Hybrid)-$1,989

% Below MSRP63%

Avg Days to Sell21 days

Avg Sold Markup+$136

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