Deal Sheet: 2026 4Runner Hybrid 4Runner Limited FT4WD

Dolan Toyota · Reno, NV · VIN: JTEVB5BR0T5042437

Negotiation Guide

Opening Offer

$60,810

Fair Price

$62,310

Walk Away Above

$62,999

• Recent buyers paid ~$530 below MSRP
• Sitting 112 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$56,683

Est. Invoice$57,957

Holdback (est.)$1,274

MSRP (Sticker)$63,689

Dealer Add-Ons (DIA)+$1,348

Asking Price$62,416

Markup-$1,273

Est. Dealer Margin on This Car$5,733

Percentile23% of inventory is priced lower

Days on Lot112 days

What Others Paid (Last 30 Days)

Cars Sold823

Avg Markup-$530

Median Markup$0

Best Deal-$7,977

Worst Deal+$10,880

% Sold Below MSRP71%

Avg Days to Sell48 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (4Runner Hybrid)+$342

% Below MSRP92%

Avg Days to Sell49 days

Avg Sold Markup-$932

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