Deal Sheet: 2026 4Runner Hybrid 4Runner TRD Off-Road PT4WD

DCH Brunswick Toyota · North Brunswick, NJ · VIN: JTEVB5BR0T5032099

Negotiation Guide

Opening Offer

$54,221

Fair Price

$55,721

Walk Away Above

$56,260

• Recent buyers paid ~$469 below MSRP
• Sitting 145 days (avg 70) — extra leverage

Price Breakdown

Est. Dealer Cost$50,551

Est. Invoice$51,687

Holdback (est.)$1,136

MSRP (Sticker)$56,799

Asking Price$57,048

Markup+$249

Est. Dealer Margin on This Car$6,497

Percentile72% of inventory is priced lower

Days on Lot145 days

What Others Paid (Last 30 Days)

Cars Sold175

Avg Markup-$469

Median Markup$0

Best Deal-$5,232

Worst Deal+$10,117

% Sold Below MSRP75%

Avg Days to Sell70 days

Dealer Profile

Inventory410 vehicles

Avg Markup (All Models)+$786

Avg Markup (4Runner Hybrid)+$570

% Below MSRP11%

Avg Days to Sell35 days

Avg Sold Markup+$234

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