Deal Sheet: 2026 4Runner SR5 RWD

Cobb County Toyota · Kennesaw, GA · VIN: JTEVA5AR5T5015979

Negotiation Guide

Opening Offer

$43,137

Fair Price

$44,637

Walk Away Above

$44,814

• Recent buyers paid ~$355 below MSRP

Price Breakdown

Est. Dealer Cost$40,043

Est. Invoice$40,943

Holdback$900

MSRP (Sticker)$44,992

Asking Price$44,992

Markup$0

Dealer Margin on This Car$4,949

Percentile73% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold744

Avg Markup-$355

Median Markup$0

Best Deal-$5,395

Worst Deal+$18,207

% Sold Below MSRP79%

Avg Days to Sell37 days

Dealer Profile

Inventory378 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (4Runner)$0

% Below MSRP87%

Avg Days to Sell21 days

Avg Sold Markup-$916

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