Deal Sheet: 2026 4Runner SR5 RWD

Cherokee County Toyota · Canton, GA · VIN: JTEVA5AR1T5015798

Negotiation Guide

Opening Offer

$47,415

Fair Price

$48,915

Walk Away Above

$49,092

• Recent buyers paid ~$355 below MSRP

Price Breakdown

Est. Dealer Cost$43,850

Est. Invoice$44,836

Holdback$985

MSRP (Sticker)$49,270

Asking Price$49,270

Markup$0

Dealer Margin on This Car$5,420

Percentile73% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold744

Avg Markup-$355

Median Markup$0

Best Deal-$5,395

Worst Deal+$18,207

% Sold Below MSRP79%

Avg Days to Sell37 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$1,001

Avg Markup (4Runner)-$482

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$711

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