Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJXVK072646

Negotiation Guide

Opening Offer

$74,466

Fair Price

$75,966

Walk Away Above

$75,789

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$67,294

Est. Invoice$68,806

Holdback (est.)$1,512

MSRP (Sticker)$75,611

Asking Price$78,111

Markup+$2,500

Est. Dealer Margin on This Car$10,817

Percentile94% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$912

Avg Markup (Land Cruiser)+$2,500

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$867

Price History

Jul 1, 2026$77,911 → $78,111(+$200)

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