Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJ9VK075599

Negotiation Guide

Opening Offer

$69,050

Fair Price

$70,550

Walk Away Above

$70,373

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$62,474

Est. Invoice$63,877

Holdback (est.)$1,404

MSRP (Sticker)$70,195

Asking Price$72,695

Markup+$2,500

Est. Dealer Margin on This Car$10,221

Percentile94% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory353 vehicles

Avg Markup (All Models)-$920

Avg Markup (Land Cruiser)+$2,500

% Below MSRP84%

Avg Days to Sell21 days

Avg Sold Markup-$860

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