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Deal Sheet: 2027 Land Cruiser FT4WD

CMA's Rocky Mount Toyota · Rocky Mount, NC · VIN: JTEABFAJ7VK069669

Negotiation Guide

Opening Offer
$71,004
Fair Price
$72,504
Walk Away Above
$72,809
  • Recent buyers paid ~$355 above MSRP
  • Sitting 58 days (avg 25) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,071
Est. Invoice$66,534
Holdback (est.)$1,462
MSRP (Sticker)$73,114
Dealer Add-Ons (DIA)+$1,999
Asking Price$73,114
Markup$0
Est. Dealer Margin on This Car$8,043
Percentile59% of inventory is priced lower
Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold3403
Avg Markup+$355
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP58%
Avg Days to Sell25 days

Dealer Profile

Inventory9 vehicles
Avg Markup (All Models)$0
Avg Markup (Land Cruiser)$0
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup+$32

Price History

May 30, 2026$76,779$78,778(+$1,999)
Jun 2, 2026$78,778$73,114(-$5,664)