Deal Sheet: 2027 Land Cruiser FT4WD

Fowler Toyota · Norman, OK · VIN: JTEABFAJ6VK072157

Negotiation Guide

Opening Offer

$73,538

Fair Price

$75,038

Walk Away Above

$75,197

• Recent buyers paid ~$375 above MSRP
• Sitting 48 days (avg 25) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,067

Est. Invoice$68,574

Holdback (est.)$1,507

MSRP (Sticker)$75,356

Dealer Add-Ons (DIA)+$1,895

Asking Price$77,850

Markup+$2,494

Markup includes $1,895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,783

Percentile94% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Land Cruiser)+$1,736

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$818

Price History

Jun 6, 2026$80,167 → $77,725(-$2,442)

Jun 10, 2026$77,725 → $75,543(-$2,182)

Jun 18, 2026$75,543 → $77,985(+$2,442)

Jun 20, 2026$77,985 → $76,188(-$1,797)

Jul 3, 2026$76,188 → $77,850(+$1,662)

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