Deal Sheet: 2027 Land Cruiser FT4WD

Heritage Toyota Owings Mills · Owings Mills, MD · VIN: JTEABFAJ6VK071347

Negotiation Guide

Opening Offer

$67,035

Fair Price

$68,535

Walk Away Above

$68,832

• Recent buyers paid ~$375 above MSRP
• Sitting 60 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$61,524

Est. Invoice$62,906

Holdback (est.)$1,383

MSRP (Sticker)$69,128

Asking Price$69,128

Markup$0

Est. Dealer Margin on This Car$7,604

Percentile59% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)+$517

Avg Markup (Land Cruiser)$0

% Below MSRP22%

Avg Days to Sell19 days

Avg Sold Markup+$544

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