Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJ5VK076667

Negotiation Guide

Opening Offer

$73,305

Fair Price

$74,805

Walk Away Above

$74,628

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$66,261

Est. Invoice$67,750

Holdback (est.)$1,489

MSRP (Sticker)$74,450

Asking Price$76,950

Markup+$2,500

Est. Dealer Margin on This Car$10,690

Percentile94% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory353 vehicles

Avg Markup (All Models)-$920

Avg Markup (Land Cruiser)+$2,500

% Below MSRP84%

Avg Days to Sell21 days

Avg Sold Markup-$860

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