Deal Sheet: 2027 Land Cruiser FT4WD

AutoNation Toyota Mall of Georgia · Buford, GA · VIN: JTEABFAJ5VK071341

Negotiation Guide

Opening Offer

$75,413

Fair Price

$76,913

Walk Away Above

$76,736

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$68,137

Est. Invoice$69,668

Holdback (est.)$1,531

MSRP (Sticker)$76,558

Asking Price$77,756

Markup+$1,198

Est. Dealer Margin on This Car$9,619

Percentile88% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)+$456

Avg Markup (Land Cruiser)+$1,198

% Below MSRP25%

Avg Days to Sell21 days

Avg Sold Markup+$485

Price History

Jul 1, 2026$77,556 → $77,756(+$200)

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