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Deal Sheet: 2026 Land Cruiser FT4WD
Victory Toyota Barboursville · Barboursville, WV · VIN: JTEABFAJ5TK063804
Negotiation Guide
Opening Offer
$68,563
Fair Price
$70,063
Walk Away Above
$70,586
- • Recent buyers paid ~$375 above MSRP
- • Sitting 100 days (avg 25) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,288
Est. Invoice$64,710
Holdback (est.)$1,422
MSRP (Sticker)$71,110
Asking Price$71,670
Markup+$560
Est. Dealer Margin on This Car$8,382
Percentile78% of inventory is priced lower
Days on Lot100 days
What Others Paid (Last 30 Days)
Cars Sold3181
Avg Markup+$375
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP57%
Avg Days to Sell25 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$1,300
Avg Markup (Land Cruiser)+$280
% Below MSRP98%
Avg Days to Sell26 days
Avg Sold Markup-$882
Price History
Apr 26, 2026$71,110 → $71,670(+$560)
Apr 29, 2026$71,670 → $66,111(-$5,559)
May 3, 2026$66,111 → $71,670(+$5,559)
May 19, 2026$70,237 → $68,087(-$2,150)
May 22, 2026$68,087 → $71,670(+$3,583)
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