Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEABFAJ4VK073047

Negotiation Guide

Opening Offer

$73,677

Fair Price

$75,177

Walk Away Above

$74,990

• Recent buyers paid ~$375 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,574

Est. Invoice$68,070

Holdback (est.)$1,496

MSRP (Sticker)$74,802

Dealer Add-Ons (DIA)+$895

Asking Price$76,196

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,622

Percentile89% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Land Cruiser)+$1,266

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$73

Price History

Jun 27, 2026$77,147 → $75,996(-$1,151)

Jul 2, 2026$75,996 → $76,196(+$200)

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