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Deal Sheet: 2027 Land Cruiser FT4WD
World Toyota · Atlanta, GA · VIN: JTEABFAJ4VK070276
Negotiation Guide
Opening Offer
$72,124
Fair Price
$73,624
Walk Away Above
$73,727
- • Recent buyers paid ~$355 above MSRP
- • Sitting 44 days (avg 25) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,709
Est. Invoice$67,185
Holdback (est.)$1,477
MSRP (Sticker)$73,830
Asking Price$76,026
Markup+$2,196
Est. Dealer Margin on This Car$10,317
Percentile93% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold3403
Avg Markup+$355
Median Markup$0
Best Deal-$5,876
Worst Deal+$20,178
% Sold Below MSRP58%
Avg Days to Sell25 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)+$2,362
Avg Markup (Land Cruiser)+$2,196
% Below MSRP3%
Avg Days to Sell26 days
Avg Sold Markup+$736
Price History
Jun 5, 2026$73,830 → $75,174(+$1,344)
Jun 11, 2026$75,174 → $75,559(+$385)
Jun 24, 2026$75,559 → $75,309(-$250)
Jun 25, 2026$75,309 → $73,830(-$1,479)
Jun 27, 2026$73,830 → $76,026(+$2,196)
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