Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEABFAJ3VK077431

Negotiation Guide

Opening Offer

$70,095

Fair Price

$71,595

Walk Away Above

$71,409

• Recent buyers paid ~$373 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,388

Est. Invoice$64,812

Holdback (est.)$1,424

MSRP (Sticker)$71,222

Dealer Add-Ons (DIA)+$895

Asking Price$72,616

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,228

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3300

Avg Markup+$373

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Land Cruiser)+$1,266

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$23

Price History

Jul 16, 2026$73,668 → $72,616(-$1,052)

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