Deal Sheet: 2027 Land Cruiser FT4WD

Marietta Toyota · Marietta, GA · VIN: JTEABFAJ3VK073797

Negotiation Guide

Opening Offer

$74,849

Fair Price

$76,349

Walk Away Above

$76,172

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$67,635

Est. Invoice$69,155

Holdback (est.)$1,520

MSRP (Sticker)$75,994

Asking Price$76,950

Markup+$956

Est. Dealer Margin on This Car$9,315

Percentile85% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$252

Avg Markup (Land Cruiser)+$956

% Below MSRP84%

Avg Days to Sell19 days

Avg Sold Markup+$444

Price History

Jul 10, 2026$74,926 → $76,950(+$2,024)

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