Deal Sheet: 2027 Land Cruiser FT4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTEABFAJ2VK074195

Negotiation Guide

Opening Offer

$68,324

Fair Price

$69,824

Walk Away Above

$69,637

• Recent buyers paid ~$375 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,810

Est. Invoice$63,199

Holdback (est.)$1,389

MSRP (Sticker)$69,449

Dealer Add-Ons (DIA)+$895

Asking Price$70,843

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,033

Percentile89% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Land Cruiser)+$1,266

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$73

Price History

Jun 27, 2026$72,434 → $70,643(-$1,791)

Jul 2, 2026$70,643 → $70,843(+$200)

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