Deal Sheet: 2026 Land Cruiser FT4WD

Serra Toyota of Decatur · Decatur, AL · VIN: JTEABFAJ2TK063811

Negotiation Guide

Opening Offer

$70,039

Fair Price

$71,539

Walk Away Above

$72,079

• Recent buyers paid ~$373 above MSRP
• Sitting 120 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,630

Est. Invoice$66,082

Holdback (est.)$1,452

MSRP (Sticker)$72,618

Asking Price$80,013

Markup+$7,395

Est. Dealer Margin on This Car$15,383

Percentile100% of inventory is priced lower

Days on Lot120 days

What Others Paid (Last 30 Days)

Cars Sold3300

Avg Markup+$373

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory16 vehicles

Avg Markup (All Models)+$2,351

Avg Markup (Land Cruiser)+$7,395

% Below MSRP6%

Avg Days to Sell37 days

Avg Sold Markup+$1,091

Price History

May 21, 2026$74,016 → $80,013(+$5,997)

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