Deal Sheet: 2027 Land Cruiser FT4WD

Atlanta Toyota · Duluth, GA · VIN: JTEABFAJ1VK074639

Negotiation Guide

Opening Offer

$72,256

Fair Price

$73,756

Walk Away Above

$73,579

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$65,327

Est. Invoice$66,795

Holdback (est.)$1,468

MSRP (Sticker)$73,401

Dealer Add-Ons (DIA)+$595

Asking Price$75,090

Markup+$1,689

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,763

Percentile90% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory428 vehicles

Avg Markup (All Models)-$127

Avg Markup (Land Cruiser)+$1,689

% Below MSRP53%

Avg Days to Sell21 days

Avg Sold Markup+$634

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