Deal Sheet: 2027 Land Cruiser FT4WD

Heritage Toyota · South Burlington, VT · VIN: JTEABFAJ1VK071420

Negotiation Guide

Opening Offer

$72,084

Fair Price

$73,584

Walk Away Above

$73,886

• Recent buyers paid ~$375 above MSRP
• Sitting 58 days (avg 25) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,027

Est. Invoice$67,511

Holdback (est.)$1,484

MSRP (Sticker)$74,188

Asking Price$74,737

Markup+$549

Est. Dealer Margin on This Car$8,710

Percentile78% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold3181

Avg Markup+$375

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP57%

Avg Days to Sell25 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Land Cruiser)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

Price History

May 28, 2026$73,987 → $72,737(-$1,250)

Jun 1, 2026$72,737 → $72,887(+$150)

Jun 22, 2026$72,887 → $74,352(+$1,465)

Jun 23, 2026$74,352 → $74,737(+$385)

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