Deal Sheet: 2027 Land Cruiser FT4WD

Cobb County Toyota · Kennesaw, GA · VIN: JTEABFAJ0VK074597

Negotiation Guide

Opening Offer

$77,829

Fair Price

$79,329

Walk Away Above

$79,152

• Recent buyers paid ~$355 above MSRP

Price Breakdown

Est. Dealer Cost$70,287

Est. Invoice$71,866

Holdback (est.)$1,579

MSRP (Sticker)$78,974

Asking Price$81,474

Markup+$2,500

Est. Dealer Margin on This Car$11,187

Percentile94% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold3403

Avg Markup+$355

Median Markup$0

Best Deal-$5,876

Worst Deal+$20,178

% Sold Below MSRP58%

Avg Days to Sell25 days

Dealer Profile

Inventory362 vehicles

Avg Markup (All Models)-$912

Avg Markup (Land Cruiser)+$2,500

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$867

Price History

Jul 16, 2026$81,444 → $81,474(+$30)

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