Deal Sheet: 2027 Prius Limited AWD

Girard Toyota-BMW · New London, CT · VIN: JTDADABUXV3037822

Negotiation Guide

Opening Offer

$39,450

Fair Price

$40,950

Walk Away Above

$41,036

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,598

Est. Invoice$37,420

Holdback (est.)$822

MSRP (Sticker)$41,121

Asking Price$41,071

Markup-$50

Est. Dealer Margin on This Car$4,473

Percentile17% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$6

Avg Markup (Prius)+$9

% Below MSRP91%

Avg Days to Sell37 days

Avg Sold Markup-$125

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