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Deal Sheet: 2027 Prius Limited AWD
Serra Toyota · Milwaukee, WI · VIN: JTDADABU3V3037547
This Is Already a Great Deal
Opening Offer
$36,125
Asking Price
$37,242
Max Price
$37,242
- • Recent buyers paid ~$251 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,766 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,941
Est. Invoice$35,726
Holdback (est.)$785
MSRP (Sticker)$39,259
Asking Price$37,242
Markup-$2,017
Est. Dealer Margin on This Car$2,301
Percentile3% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold137
Avg Markup-$251
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP65%
Avg Days to Sell18 days
Dealer Profile
Inventory198 vehicles
Avg Markup (All Models)-$831
Avg Markup (Prius)-$1,567
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$934
Price History
Jul 11, 2026$39,869 → $39,259(-$610)
Jul 12, 2026$39,259 → $37,242(-$2,017)
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