Deal Sheet: 2027 Prius Limited AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABU4V3037525

This Is Already a Great Deal

Opening Offer

$37,854

Asking Price

$39,025

Max Price

$39,025

• Recent buyers paid ~$251 below MSRP
• Asking price is already $2,129 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,850

Est. Invoice$37,679

Holdback (est.)$828

MSRP (Sticker)$41,405

Asking Price$39,025

Markup-$2,380

Est. Dealer Margin on This Car$2,175

Percentile1% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$2,033

Avg Markup (Prius)-$2,187

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,761

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