Deal Sheet: 2027 Prius Limited AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABU8V129AK34

This Is Already a Great Deal

Opening Offer

$37,217

Asking Price

$38,368

Max Price

$38,368

• Recent buyers paid ~$251 below MSRP
• Asking price is already $2,034 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,181

Est. Invoice$36,994

Holdback (est.)$813

MSRP (Sticker)$40,653

Asking Price$38,368

Markup-$2,285

Est. Dealer Margin on This Car$2,187

Percentile2% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$2,033

Avg Markup (Prius)-$2,187

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,761

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