Deal Sheet: 2027 Prius Limited AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABU4V3037590

This Is Already a Great Deal

Opening Offer

$37,854

Asking Price

$39,025

Max Price

$39,025

• Recent buyers paid ~$252 below MSRP
• Asking price is already $2,128 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,850

Est. Invoice$37,679

Holdback (est.)$828

MSRP (Sticker)$41,405

Asking Price$39,025

Markup-$2,380

Est. Dealer Margin on This Car$2,175

Percentile1% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$252

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$2,033

Avg Markup (Prius)-$2,187

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,761

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,380$39,0259d

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-$2,168$38,52129d

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Serra ToyotaMilwaukee, WI

-$2,017$37,2428d

Gale Toyota50 Palomba Drive, 9999

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Curry ToyotaCortlandt Manor, NY

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Mark Miller ToyotaSalt Lake City, UT

-$1,969$38,31422d

Bill Estes ToyotaIndianapolis, IN

-$1,963$39,1669d

Nelson ToyotaStanleytown, VA

-$1,664$39,20043d

Beaman ToyotaNashville, TN

-$1,306$38,42235d