Deal Sheet: 2027 Prius Limited AWD

Colonial Toyota · Milford, CT · VIN: JTDADABUXV3037769

Negotiation Guide

Opening Offer

$39,755

Fair Price

$41,255

Walk Away Above

$41,341

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,869

Est. Invoice$37,698

Holdback (est.)$829

MSRP (Sticker)$41,426

Asking Price$41,426

Markup$0

Est. Dealer Margin on This Car$4,557

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory409 vehicles

Avg Markup (All Models)-$174

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$150

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