Deal Sheet: 2027 Prius Limited AWD

DARCARS Toyota of Frederick · Frederick, MD · VIN: JTDADABUXV3037562

Negotiation Guide

Opening Offer

$39,223

Fair Price

$40,723

Walk Away Above

$40,809

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,396

Est. Invoice$37,214

Holdback (est.)$818

MSRP (Sticker)$40,894

Asking Price$40,894

Markup$0

Est. Dealer Margin on This Car$4,498

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$283

Avg Markup (Prius)-$236

% Below MSRP68%

Avg Days to Sell30 days

Avg Sold Markup+$477

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