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Deal Sheet: 2026 Prius Limited AWD
McDonald Toyota of Fort Morgan · Fort Morgan, CO · VIN: JTDADABUXT3037235
Negotiation Guide
Opening Offer
$38,903
Fair Price
$40,403
Walk Away Above
$40,711
- • Recent buyers paid ~$206 below MSRP
- • Sitting 36 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,507
Est. Invoice$37,327
Holdback (est.)$820
MSRP (Sticker)$41,019
Asking Price$40,519
Markup-$500
Est. Dealer Margin on This Car$4,012
Percentile13% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold150
Avg Markup-$206
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP65%
Avg Days to Sell18 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$1,304
Avg Markup (Prius)-$500
% Below MSRP99%
Avg Days to Sell37 days
Avg Sold Markup-$856
Price History
Jul 4, 2026$40,769 → $40,519(-$250)
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