Deal Sheet: 2027 Prius Limited AWD

Rochester Toyota · S.E.", MN · VIN: JTDADABU9V3037780

Negotiation Guide

Opening Offer

$39,591

Fair Price

$41,091

Walk Away Above

$41,177

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,723

Est. Invoice$37,548

Holdback (est.)$825

MSRP (Sticker)$41,262

Asking Price$41,262

Markup$0

Est. Dealer Margin on This Car$4,539

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$40

Avg Markup (Prius)$0

% Below MSRP94%

Avg Days to Sell32 days

Avg Sold Markup-$8

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