Deal Sheet: 2027 Prius Limited AWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDADABU9V3037746

Negotiation Guide

Opening Offer

$39,427

Fair Price

$40,927

Walk Away Above

$41,013

• Recent buyers paid ~$171 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,577

Est. Invoice$37,399

Holdback (est.)$822

MSRP (Sticker)$41,098

Asking Price$41,098

Markup$0

Est. Dealer Margin on This Car$4,521

Percentile69% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory604 vehicles

Avg Markup (All Models)-$222

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$381

Price History

Jul 18, 2026$41,286 → $41,098(-$188)

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