Deal Sheet: 2026 Prius Limited AWD

Reliable Toyota · Springfield, MO · VIN: JTDADABU9T3037128

Negotiation Guide

Opening Offer

$36,204

Fair Price

$37,704

Walk Away Above

$38,176

• Recent buyers paid ~$171 below MSRP
• Sitting 55 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$34,397

Est. Invoice$35,170

Holdback (est.)$773

MSRP (Sticker)$38,648

Asking Price$38,648

Markup$0

Est. Dealer Margin on This Car$4,251

Percentile69% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$590

Avg Markup (Prius)-$87

% Below MSRP99%

Avg Days to Sell37 days

Avg Sold Markup-$721

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