Deal Sheet: 2027 Prius Limited AWD

Colonial Toyota · Milford, CT · VIN: JTDADABU8V3037530

Negotiation Guide

Opening Offer

$39,280

Fair Price

$40,780

Walk Away Above

$40,866

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,446

Est. Invoice$37,265

Holdback (est.)$819

MSRP (Sticker)$40,951

Asking Price$40,951

Markup$0

Est. Dealer Margin on This Car$4,505

Percentile69% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory409 vehicles

Avg Markup (All Models)-$174

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$150

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