Deal Sheet: 2027 Prius Limited AWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDADABU8V130AK13

Negotiation Guide

Opening Offer

$40,256

Fair Price

$41,756

Walk Away Above

$41,842

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$37,315

Est. Invoice$38,154

Holdback (est.)$839

MSRP (Sticker)$41,927

Asking Price$41,927

Markup$0

Est. Dealer Margin on This Car$4,612

Percentile69% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory604 vehicles

Avg Markup (All Models)-$222

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$381

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