Deal Sheet: 2026 Prius Limited AWD

Gateway Toyota · Toms River, NJ · VIN: JTDADABU8T3037315

Negotiation Guide

Opening Offer

$39,137

Fair Price

$40,637

Walk Away Above

$40,723

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,319

Est. Invoice$37,135

Holdback (est.)$816

MSRP (Sticker)$40,808

Dealer Add-Ons (DIA)+$979

Asking Price$42,486

Markup+$1,678

Markup includes $979 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,167

Percentile99% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$1,056

Avg Markup (Prius)+$1,678

% Below MSRP24%

Avg Days to Sell34 days

Avg Sold Markup+$1,397

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