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Deal Sheet: 2026 Prius Limited AWD
Koons Toyota Tysons · Vienna, VA · VIN: JTDADABU8T3037203
Negotiation Guide
Opening Offer
$38,007
Fair Price
$39,507
Walk Away Above
$39,860
- • Recent buyers paid ~$171 below MSRP
- • Sitting 42 days (avg 18) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,790
Est. Invoice$36,595
Holdback (est.)$804
MSRP (Sticker)$40,214
Asking Price$39,714
Markup-$500
Est. Dealer Margin on This Car$3,924
Percentile13% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory367 vehicles
Avg Markup (All Models)-$1,735
Avg Markup (Prius)-$588
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,257
Price History
Jun 17, 2026$40,918 → $40,214(-$704)
Jun 18, 2026$40,214 → $39,714(-$500)
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