Deal Sheet: 2026 Prius Limited AWD

Stevinson Toyota West · Lakewood, CO · VIN: JTDADABU8T3037184

Negotiation Guide

Opening Offer

$38,486

Fair Price

$39,986

Walk Away Above

$40,372

• Recent buyers paid ~$206 below MSRP
• Sitting 43 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,275

Est. Invoice$37,090

Holdback (est.)$815

MSRP (Sticker)$40,758

Asking Price$41,557

Markup+$799

Est. Dealer Margin on This Car$5,282

Percentile91% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold150

Avg Markup-$206

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory199 vehicles

Avg Markup (All Models)+$634

Avg Markup (Prius)+$400

% Below MSRP21%

Avg Days to Sell45 days

Avg Sold Markup+$793

Price History

Jun 27, 2026$40,758 → $41,557(+$799)

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