Deal Sheet: 2027 Prius Limited AWD

Towne Toyota · Ledgewood, NJ · VIN: JTDADABU7V3037843

Negotiation Guide

Opening Offer

$38,913

Fair Price

$40,413

Walk Away Above

$40,499

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,120

Est. Invoice$36,931

Holdback (est.)$812

MSRP (Sticker)$40,584

Asking Price$41,279

Markup+$695

Est. Dealer Margin on This Car$5,159

Percentile89% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory348 vehicles

Avg Markup (All Models)+$334

Avg Markup (Prius)+$695

% Below MSRP16%

Avg Days to Sell35 days

Avg Sold Markup-$240

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