Deal Sheet: 2027 Prius Limited AWD

Heritage Toyota · South Burlington, VT · VIN: JTDADABU7V3037504

Negotiation Guide

Opening Offer

$39,806

Fair Price

$41,306

Walk Away Above

$41,392

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,915

Est. Invoice$37,744

Holdback (est.)$830

MSRP (Sticker)$41,477

Asking Price$42,026

Markup+$549

Est. Dealer Margin on This Car$5,111

Percentile88% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Prius)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

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