Negotiation Guide
Opening Offer
$39,275
Fair Price
$40,775
Walk Away Above
$40,987
- • Recent buyers paid ~$171 below MSRP
- • Sitting 29 days (avg 18) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,666
Est. Invoice$37,490
Holdback (est.)$824
MSRP (Sticker)$41,198
Dealer Add-Ons (DIA)+$1,348
Asking Price$41,198
Markup$0
Est. Dealer Margin on This Car$4,532
Percentile69% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$171
Median Markup$0
Best Deal-$3,531
Worst Deal+$1,890
% Sold Below MSRP63%
Avg Days to Sell18 days
Dealer Profile
Inventory552 vehicles
Avg Markup (All Models)-$2,503
Avg Markup (Prius)$0
% Below MSRP92%
Avg Days to Sell48 days
Avg Sold Markup-$952
Price History
Jul 16, 2026$42,546 → $41,198(-$1,348)
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