Deal Sheet: 2026 Prius Limited AWD

Toyota of Stamford · Stamford, CT · VIN: JTDADABU7T3037239

Negotiation Guide

Opening Offer

$38,327

Fair Price

$39,827

Walk Away Above

$40,103

• Recent buyers paid ~$171 below MSRP
• Sitting 35 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$35,937

Est. Invoice$36,745

Holdback (est.)$808

MSRP (Sticker)$40,379

Asking Price$40,379

Markup$0

Est. Dealer Margin on This Car$4,442

Percentile69% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup$0

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