Deal Sheet: 2026 Prius Limited AWD

Price Toyota · New Castle, DE · VIN: JTDADABU7T3037189

Negotiation Guide

Opening Offer

$37,962

Fair Price

$39,462

Walk Away Above

$39,838

• Recent buyers paid ~$171 below MSRP
• Sitting 44 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$35,790

Est. Invoice$36,595

Holdback (est.)$804

MSRP (Sticker)$40,214

Asking Price$40,214

Markup$0

Est. Dealer Margin on This Car$4,424

Percentile69% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)+$2

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell36 days

Avg Sold Markup+$10

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