Deal Sheet: 2026 Prius Limited AWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: JTDADABU7T3036530

Negotiation Guide

Opening Offer

$38,793

Fair Price

$40,293

Walk Away Above

$40,419

• Recent buyers paid ~$251 below MSRP

Price Breakdown

Est. Dealer Cost$36,084

Est. Invoice$36,895

Holdback (est.)$811

MSRP (Sticker)$40,544

Asking Price$40,544

Markup$0

Est. Dealer Margin on This Car$4,460

Percentile69% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup-$251

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP65%

Avg Days to Sell18 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$112

Avg Markup (Prius)$0

% Below MSRP97%

Avg Days to Sell39 days

Avg Sold Markup-$190

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,380$39,02510d

Smart Motors ToyotaMadison, WI

-$2,380$39,0251d

Smart Motors ToyotaMadison, WI

-$2,380$39,0258d

Smart Motors ToyotaMadison, WI

-$2,285$38,3681d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$2,168$38,52130d

Baxter Toyota of La VistaLa Vista, NE

-$2,126$38,2933d

Baxter Toyota of LincolnLincoln, NE

-$2,126$38,2931d

Serra ToyotaMilwaukee, WI

-$2,017$37,2429d

Gale Toyota50 Palomba Drive, 9999

-$1,996$38,4232d

Curry ToyotaCortlandt Manor, NY

-$1,995$38,28834d