2026 Prius Limited AWD
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Available now
- On the lot and buyable now.
- Similar Prius Prius Limited AWDs sell in a median of 9 days (294 recent sales) — these move fast.
- 157 of 232 listed nationwide are buyable right now.
What to aim for
~$38,637
- Comparable Priuss (6) average $1,907 below MSRP — about $38,637 for this trim.
- Listed $1,907 above that, so there's room to negotiate toward $38,637.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Prius is listed at $40,544, right at its MSRP of $40,544. Compared to similar vehicles nationally, this one is priced $1,907 higher than the market average. Located at Marthaler Toyota of Ashland in Ashland, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$649- DK — Owner's Portfolio$0
- D5 — Door Edge Guards$165
- MF — Mudguards$165
- 2T — All-Weather Floor Liner Package$319
Factory Options
- DV — Digital rearview mirror
- FE — 50 State Emissions
- LX — Limited Premium Package
- SD — Heated rear seats
Specifications
Loading history...
Est. Monthly Payment
$714/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $2,256 on one of 5 comparable 2026 Prius Prius Limited AWD about 918 miles away. The lowest is $38,288 in Cortlandt Manor, NY — real leverage when you ask Marthaler Toyota of Ashland to match it. See that listing →
Comparable Vehicles
Avg markup: -$1,907
9 days on lot