Deal Sheet: 2027 Prius Limited AWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: JTDADABU6V3037896

Negotiation Guide

Opening Offer

$38,698

Fair Price

$40,198

Walk Away Above

$40,308

• Recent buyers paid ~$221 below MSRP

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$36,781

Holdback (est.)$808

MSRP (Sticker)$40,419

Asking Price$40,419

Markup$0

Est. Dealer Margin on This Car$4,446

Percentile61% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold182

Avg Markup-$221

Median Markup$0

Best Deal-$3,531

Worst Deal+$2,793

% Sold Below MSRP76%

Avg Days to Sell20 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$434

Avg Markup (Prius)$0

% Below MSRP97%

Avg Days to Sell40 days

Avg Sold Markup+$2

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,421$39,1465d

Smart Motors ToyotaMadison, WI

-$2,380$39,02532d

Smart Motors ToyotaMadison, WI

-$2,380$39,02516d

Smart Motors ToyotaMadison, WI

-$2,328$38,6025d

Gale Toyota50 Palomba Drive, 9999

-$2,296$38,12312d

Baxter Toyota of La VistaLa Vista, NE

-$2,189$38,70534d

Bighorn ToyotaGlenwood Springs, CO

-$2,179$37,479110d

Baxter Toyota of La VistaLa Vista, NE

-$2,178$38,71613d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$2,168$38,52154d

Baxter Toyota of La VistaLa Vista, NE

-$2,126$38,29327d