Deal Sheet: 2027 Prius Limited AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABU0V133AT54

This Is Already a Great Deal

Opening Offer

$37,444

Asking Price

$38,602

Max Price

$38,602

• Recent buyers paid ~$221 below MSRP
• Asking price is already $2,107 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,428

Est. Invoice$37,246

Holdback (est.)$819

MSRP (Sticker)$40,930

Asking Price$38,602

Markup-$2,328

Est. Dealer Margin on This Car$2,174

Percentile1% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold182

Avg Markup-$221

Median Markup$0

Best Deal-$3,531

Worst Deal+$2,793

% Sold Below MSRP76%

Avg Days to Sell20 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$2,344

Avg Markup (Prius)-$2,377

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,755

Cheaper Prius Limited AWD Inventory

Smart Motors ToyotaMadison, WI

-$2,421$39,1465d

Smart Motors ToyotaMadison, WI

-$2,380$39,02532d

Smart Motors ToyotaMadison, WI

-$2,380$39,02516d

Gale Toyota50 Palomba Drive, 9999

-$2,296$38,12312d

Baxter Toyota of La VistaLa Vista, NE

-$2,189$38,70534d

Bighorn ToyotaGlenwood Springs, CO

-$2,179$37,479110d

Baxter Toyota of La VistaLa Vista, NE

-$2,178$38,71613d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$2,168$38,52154d

Baxter Toyota of La VistaLa Vista, NE

-$2,126$38,29327d

Baxter Toyota of LincolnLincoln, NE

-$2,126$38,29325d