Deal Sheet: 2027 Prius Limited AWD

Smart Motors Toyota · Madison, WI · VIN: JTDADABU2V3038009

This Is Already a Great Deal

Opening Offer

$37,854

Asking Price

$39,025

Max Price

$39,025

• Recent buyers paid ~$221 below MSRP
• Asking price is already $2,159 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,850

Est. Invoice$37,679

Holdback (est.)$828

MSRP (Sticker)$41,405

Asking Price$39,025

Markup-$2,380

Est. Dealer Margin on This Car$2,175

Percentile1% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold182

Avg Markup-$221

Median Markup$0

Best Deal-$3,531

Worst Deal+$2,793

% Sold Below MSRP76%

Avg Days to Sell20 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$2,344

Avg Markup (Prius)-$2,377

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,755

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