Deal Sheet: 2027 Prius Limited AWD

Toyota Sunnyvale · Sunnyvale, CA · VIN: JTDADABU6V3037655

Negotiation Guide

Opening Offer

$38,838

Fair Price

$40,338

Walk Away Above

$40,424

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$36,053

Est. Invoice$36,863

Holdback (est.)$810

MSRP (Sticker)$40,509

Asking Price$40,509

Markup$0

Est. Dealer Margin on This Car$4,456

Percentile69% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory642 vehicles

Avg Markup (All Models)-$139

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$37

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