Deal Sheet: 2027 Prius Limited AWD

Envision Toyota of Milpitas · Milpitas, CA · VIN: JTDADABU6V3037526

Negotiation Guide

Opening Offer

$37,478

Fair Price

$38,978

Walk Away Above

$39,064

• Recent buyers paid ~$171 below MSRP

Price Breakdown

Est. Dealer Cost$34,843

Est. Invoice$35,626

Holdback (est.)$783

MSRP (Sticker)$39,149

Asking Price$39,149

Markup$0

Est. Dealer Margin on This Car$4,306

Percentile69% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$171

Median Markup$0

Best Deal-$3,531

Worst Deal+$1,890

% Sold Below MSRP63%

Avg Days to Sell18 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)+$1,409

Avg Markup (Prius)+$498

% Below MSRP6%

Avg Days to Sell29 days

Avg Sold Markup+$1,089

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